Data-Driven. Human-Led.

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Loyalty isn’t luck.

$13M+ DTC Revenue Owned

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10+ Years of Experience

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30+ Happy Clients

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400k+ List Size Managed

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$13M+ DTC Revenue Owned âť‹ 10+ Years of Experience âť‹ 30+ Happy Clients âť‹ 400k+ List Size Managed âť‹

Most marketers optimize for volume: more sends, more tests, more of whatever worked somewhere else last quarter (yawn).

I look at the same dashboards everyone else does. The difference is what I'm looking for: not just what converted, but why, and what that tells me about the actual person on the other end of the email.

Customers can tell the difference between being sold to and being genuinely met. Template strategies and agency playbooks can't fake connection. Numbers can tell you something broke. They can't tell you why.

Discounts buy a sale. Trust wins a customer.

10-years âśş full-funnel âśş empathy first

Hi, I’m Kate.

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â—Ź About

Kate, a woman with shoulder-length brown hair and sunglasses, smiles while standing in front of a colorful floral mural on a white wall.
  • “I've had the pleasure of working alongside Kate in my role as Creative Director, and I can confidently say she is an exceptional Marketing Director who brings both strategic clarity and genuine collaboration to every project."

    Ashley W., DTC Wellness Brand

  • "Kate is a creative Marketing Director with a strong eye for emerging trends, up-and-coming brands, and new technology opportunities. She brings a calm, thoughtful leadership style and consistently focuses on delivering a thoughtful customer experience with a clear path to conversion."

    Danya R., DTC Wellness Brand

  • "It’s a pleasure to recommend Kate. She was a powerhouse on our team, driving email, SMS, and social media marketing with creativity and focus. Kate is exceptional at crafting messaging that resonates deeply, building a loyal, engaged community."

    Jen W., Crafter

Your story is your best strategy.

Clients

â—Ź Experience

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Ten years, several brands, one consistent strategy: telling your story.

Box of Sequel Spiral Tampons with blue packaging, indicating they are regular size, 32 count, and made with 100% BPA free material.

Client
Sequel Tampons

Open cardboard box containing black and white woven wall hanging, balls of black and white yarn, and a small framed craft project with two blue craft sticks.

Client
Crafter

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Whether you're weighing a fractional director, sizing up your retention strategy, or just want a second opinion on what's not working, let's talk.