I designed each channel around a specific role in the funnel, so paid, email, and site were never running separate agendas.

• Built an integrated channel strategy across paid social, influencer, affiliate, email, SMS, and site, each with a defined role in the funnel, not a standalone campaign

• Managed a six-figure monthly ad budget, shifting spend based on GA4 and Triple Whale performance data

• Built weekly executive KPI reporting on profitability, channel performance, and growth trajectory

• Led a core team of three directly, with strategic direction over a broader cross-functional group of 9+ across creative and tech

Acquisition had been an afterthought for years before I got there. The brand was living almost entirely off repeat buyers, with no real system bringing new customers in behind them.

• Shifted the customer mix significantly toward new acquisition, away from an almost entirely returning base

• Refined paid media across Meta and Google around long-term profitability, not daily topline revenue

• Scaled influencer and affiliate partnerships into the brand's highest-ROI acquisition channel, managing recruitment, briefing, and performance tracking end to end

• Grew new site users by double digits year over year

The email program was sending one blast a day to the entire list. No segmentation, no flow strategy, and an unsubscribe rate high enough to notice.

• Rebuilt the program into an intent-based, multi-send system segmented by product interest, engagement, and purchase behavior

• Grew the list by 150K+ net subscribers, to nearly half a million active profiles

• Rebuilt every core automation flow, driving multi-million dollar flow revenue, up nearly 30% year over year

• Built the SMS program from zero to a six-figure subscriber base, now the brand's top-converting channel

• Improved open rates into the low-to-mid 70s%, with unsubscribe rates down to a fraction of a percent

Customers were landing on a homepage that wasn't converting, and product pages that gave them no reason to trust what they were buying.

• Rebuilt the homepage and product pages around social proof, trust signals, and a clearer path to purchase

• Contributed to a real, measurable lift in conversion rate

• Grew reached checkouts and site sessions meaningfully year over year

• Relaunched the subscription program in 60 days, growing both subscribers and revenue

• Increased sitewide average order value by close to 17%

Across every channel, the story is the same: fewer shortcuts, more infrastructure, and a business that doesn't need a discount code to grow.

• New customer revenue up double digits YoY

• Customer mix rebuilt from an almost entirely returning base to a healthy acquisition split

• Email list near 500K active profiles, open rates in the low-to-mid 70s%

• Flow revenue in the multi-millions, up nearly 30% YoY

• SMS scaled from zero to a six-figure list, now the top-converting channel

• Sitewide AOV up close to 17%

• Promoted from Marketing Manager to Director in under six months